We are a strategy consultancy that transforms brands and businesses.
In a rapidly changing world, we believe the most sustainable business strategies are powered by human understanding.
At Butterfly, we are on a mission to create transformative strategies rooted in emotional connection and real-world understanding. Formed in 2009, we are dedicated to shaping the future for multinational businesses with our teams based in London, New York and Amsterdam.
Why work with us?
Relentlessly curious, we are never afraid of seeking unexplored viewpoints to find disruptive solutions. We challenge your thinking but centre your needs, opening your eyes to internal blind spots whilst listening to your knowledge and experience.
Real-world challenges shaping real-world transformation
We live in an unpredictable age of unimaginable opportunity, where constant adaptation is necessary for survival. In crowded markets, attention and cut through are scarce commodities to which genuine human connection holds the key. At Butterfly, we see human-powered transformation as central to sustainable and profitable business growth.
The Butterfly Difference
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Emotional Intelligence
We do more than listen; we search for meaning in what people say to help you truly connect with your audience.
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Rigorous Imagination
Driven by relentless curiosity, we identify creative and unexpected possibilities that disrupt how you think and what you do.
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Tangible Ingenuity
We make the impossible achievable by connecting the dots to distil complex challenges into transformational strategies.
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Brave Optimism
Our futures are intertwined. Our trusted partnerships and collaborative approach inspire us to embark on new ventures.
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“We want external thinking to challenge our internal ‘blinders’. Someone who can link the dots from work in other industries and use this creatively to inform our business challenges.”
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“They’re good at finding the balance between holding on to the historic values of the brand, making them relevant for today.”
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“We want partners that can cover different markets – we’re looking for synergies and strategies that work across markets.”
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“They simplify the complex, with the right rationale and have unique ways of pulling insight – they bring new thinking and ways of working.”
We make possible the change you are yet to imagine